Elks football
Jun 20, 2022 12:00 PM
Victor Cui, Pres and CEO Edmonton Elks football
Elks football

Born and raised in Edmonton, Alberta, Victor Cui is the President and CEO of the Edmonton Elks Football Club – one of the flagship franchises in the Canadian Football League and 14-time Grey Cup champions. Cui was announced as the Club’s president on January 25, 2022 and brings a wealth of global sports experience to the hometown team he grew up cheering for.:

Prior to his homecoming with the Elks, Cui rose to prominence on the global sports scene with mixed martial arts promotion ONE Championship. Cui served in a variety of roles with ONE, beginning as a co-founder and the company’s first CEO in 2010. Cui went on to become ONE’s CEO International and led multiple areas of the company’s global business. He also served as CEO of ONE Elite Agency, managing some of the world’s biggest MMA athletes and celebrities.

Over his decade-plus run with ONE, Cui played a central role in growing the company to become Asia’s largest sports media property, with broadcasts to more than 150 countries. Thanks in part to Cui’s leadership and vision, the company held a total valuation of more than $1 billion (USD) as of January 2022.

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